The sometimes tricky Business of Health..

Starting a “side gig” or full-fledged business might seem straightforward but making it sustainable requires expertise from various disciplines. The rewards are attainable for you and your whānau, but the process demands careful consideration.

As healthcare professionals, we are impacted by government policies and the growing pressure on a healthcare system in crisis. However, challenges often present new opportunities. At 4NP, we help you develop intelligent strategies to navigate this environment, much like following best practice clinical pathways to ensure a sustainable and rewarding career.

We recommend starting with our “Am I ready to step outside of being 100% an employee?” Pitch Deck. Traditionally, a pitch deck is a presentation to potential investors, but here it serves as a self-reflection tool and a framework to assess your readiness. It will help you stress-test your ideas before committing your time, money, and reputation.

Your Value Proposition - let’s understand it.

  • Understanding your Value Proposition.

    Reflect on the unique value you bring to the specific healthcare environment, factoring in clinical expertise, organisational value, and financial literacy. What you’re worth isn’t just about your hourly rate—it’s about the value you bring to the specific healthcare environment. While collective agreements and market assessments establish a baseline, they can never capture the full extent of your individual contributions.

  • Commerical & Funding Literacy.

    Understanding funding structures, especially in primary care, is vital for navigating your professional landscape. Familiarise yourself with ACC funding, various patient funding streams, and how they are reflected in your clinical practice and note taking.

  • Brand Development.

    Personal branding is also crucial for defining and communicating your unique value. By leveraging external expertise, you can clarify your goals, reduce imposter syndrome, and build a reputation that aligns with your authentic self. Efficient and effective use of systems both medical and other, is critical in the process of recording the patient history, development of treatment plan as part of a comprehensive assessment. Clarity and completeness keeping both the patient, yourself and peers safe.

  • Unlocking your Value - Negotiation Support.

    Without realising it most of us negotiate every day, with kids, a partner and colleagues. Yet negotiating your professional terms is an essential skill, but many find it challenging. 4NP can support you in this process, leveraging our knowledge of the sector and helping you achieve an equitable outcome specific to you.

  • Do you Need a Separate Business Structure?

    While a commercial structure is important, it is secondary to understand why you want to step outside your comfort zone and adopt a multifaceted approach to your career. Focus on your motivations first, and business structure decisions then we can help you in a set up an appropriate structure and processes.

  • Self-Care & Protection.

    We cannot overemphasise the importance of having in place self-care, mentoring and clear professional boundaries as your number one priority. If you wish to seek a long a successful career and value your relationships, then put in place a range of simple self-care strategies.