Petrina Couper

MEDICAL MARKETING & STRATEGY CONSULTANT

Strategic Growth Partner with an Owner’s Mindset

An entrepreneur since the age of four and raised in the fast-paced world of hotel management, Petrina later transitioned into the Cosmetic and Plastic Surgery world—always approaching business with a sharp, owner-driven perspective. That early exposure to service, systems, and scaling laid the foundation for what would become a standout career in business strategy.

Petrina successfully owned and operated her own cosmetic business, giving her firsthand insight into the challenges and opportunities unique to this industry. With a proven track record in the plastic surgery and cosmetic sector, she has become the go-to expert for utilisation, optimisation, and sustainable growth. Whether it's streamlining operations, maximising profitability, or identifying untapped potential, she brings a no-nonsense, results-focused approach to every business she touches, deeply rooted in the principles and foundations of treating people, not patients. This philosophy guides everything she does — from clinical care to customer service.

If you're looking to elevate performance and turn vision into measurable outcomes, Petrina is the partner you want in your corner.

Are you ready to grow with a partner who has walked in your shoes?

Her favourite quote?
“Take care of the work and the work will take care of you.”